Value Added Markiting - 4538 Words

Use the case study on Blue Jet Airways to perform the 6 following tasks ABP Level 7. PgDBM Value Added Marketing Assignment 1. Understand market value from different perspectives in an organisation of your choice. You|Learning outcomes|| may use examples of organisations you have worked for or you are familiar with.|and assessment|| ||criteria|| |||| 1(a)|Explain the nature of value added marketing with regard to tangible and intangible|1.1|| |dimensions.||| 1(b)|Illustrate how service and product augmentation could increase value.|1.2|| 1(c)|Examine the marketing processes by focusing on the marketing planning process|1.3|| 1(d)|Examine the key concepts of value added marketing including quality, service, wealth|1.4||†¦show more content†¦PgDBM Value Added Marketing Marking Sheet and feedback LO1 Understand Market Value from different|Assessment|Comments/feedback| perspectives in an organisation|Criteria met|| ||Y/N?|| 1.1|Examine the nature of value added marketing with||| |reference to tangible and intangible dimensions||| 1.2|Illustrate with examples how service and product||| |augmentation could improve value||| 1.3|Evaluate the elements of the marketing process in||| |an organisation||| 1.4|Examine the key concepts of value added||| |marketing||| LO2 Understand the definitions of value added||| marketing within an organisation||| |||| 2.1|Evaluate the impact of different definitions of value||| added marketing on consumers from economic, social,||| ethical and moral perspectives.||| 2.2|Evaluate the impact of value on the designs of value||| propositions||| 2.3|Examine the marketing principles of exchange of||| values||| 2.4|Explain how the value proposition applies to the||| provision of services and products||| LO3 Understand what drives value added marketing in||| an organisation||| |||| 3.1|Explain how consumer circumstances, lifestyle and||| cultural influences can driveShow MoreRelatedAaaaaaaa3275 Words   |  14 PagesName:_Xing Li _____________ FINAL EXAM PRINCPLES of MARKITING Winter 2012 1. A lifestyle center is a? D A) pedestrian center B) psychographic centric segment C) family centric segment D) shopping center E) upscale center segment 2. Industries often have an established company that is a price leader. When competitors â€Å"meet† the leader’s price, the competitor is pursuing a ______?_____ strategy? B A) price war